Playbook

Build a YouTube Music Channel

Create a channel that compounds discovery for your music.

Intermediate
Budget: $0–$100
Time: 8+ weeks
  1. Step 1

    Choose your channel format

    Beats, breakdowns, performances or process — pick one core format.

  2. Step 2

    Set up your visuals

    Consistent thumbnails, banner and titles that state the value.

    Recommended resources

    Canva
    Freemium · $0–$15/mo

    Thumbnails and channel art.

  3. Step 3

    Publish on a schedule

    Weekly for 12 weeks before judging results.

    Recommended resources

    CapCut
    Freemium · $0–$7.99/mo

    Edit fast enough to stay weekly.

  4. Step 4

    Convert viewers

    Send viewers to your email list, not just your streaming links.

    Recommended resources

    MailerLite
    Freemium · $0–$25/mo

    Convert viewers into subscribers you own.