Playbook

Build Your Music Email List

Turn passive listeners into an audience you actually own.

Beginner

Budget: $0–$25

Time: 2 weeks

Step 1
Create a reason to subscribe
Offer unreleased music, stems or early access.
Step 2
Set up an email platform
Start free and keep the signup form to one field.
Recommended resources
Kit (ConvertKit)
Freemium · $0–$29+/mo
Better automations as you scale.
MailerLite
Freemium · $0–$25/mo
Free up to 1000 subscribers.
Step 3
Put the link everywhere
Bio, video descriptions, live shows and release pages.
Recommended resources
Linktree
Freemium · $0–$24/mo
Put the signup link in every bio.
Step 4
Email consistently
One short, personal email a month beats a newsletter you never send.

Create a reason to subscribe