Career outcome 03

Grow

Pick one audience you can serve and one channel you can sustain. Useful repetition beats trying every promotion tactic at once.

Build my personalized Compass

Decision guide

  1. 01Define the listener you want to reach
  2. 02Choose one discovery channel and one owned channel
  3. 03Measure meaningful response, not vanity totals

Narrow the job

Start with a playbook

2 weeks · $0–$25

Build Your Music Email List

Turn passive listeners into an audience you actually own.

8+ weeks · $0–$100

Build a YouTube Music Channel

Create a channel that compounds discovery for your music.

Recommended starting tools

Email Marketing

Editor's pick

MailerLite

For Independent musicians, Producers

Best for Artists starting an email list from scratch.

Email marketing platform with a generous free tier.

Why this

It supports the grow outcome and has strong editorial fit.

$0–$25/mo

Beginner · Software

Explore

Artwork

Editor's pick

Canva

For Independent musicians, Producers

Best for Artists making their own artwork and social posts.

Design tool for cover art, social content and press assets.

Why this

It supports the grow outcome and has strong editorial fit.

$0–$15/mo

Beginner · Tool

Explore

Email Marketing

Kit (ConvertKit)

For Independent musicians

Best for Artists building recurring revenue from superfans.

Creator-focused email platform with automations and paid newsletters.

Why this

It supports the grow outcome and has strong editorial fit.

$0–$29+/mo

Intermediate · Software

Explore

Video

Beginner friendly

CapCut

For Independent musicians, DJs

Best for Making TikTok, Reels and Shorts for a release.

Free video editor built for short-form vertical content.

Why this

It supports the grow outcome and has strong editorial fit.

$0–$7.99/mo

Beginner · Tool

Explore

Marketing

SubmitHub

For Independent musicians

Best for Artists pitching a finished, mixed release.

Pitch your music to blogs, playlists and YouTube channels.

Why this

It supports the grow outcome and has strong editorial fit.

$1–$4 per submission

Intermediate · Service

Explore

Communities

Free

r/WeAreTheMusicMakers

For Producers, Songwriters

Best for Getting honest feedback on works in progress.

Large community of producers and musicians sharing feedback and advice.

Why this

It supports the grow outcome and has strong editorial fit.

$0

Beginner · Community

Explore

Common questions

Which platform should I use?

Use the platform where your likely listeners already participate and where you can publish consistently.

What should I measure?

Track saves, replies, email signups and repeat listeners before raw reach.